From Shovel to Sellout
Marketing a new development in Philadelphia takes more than a listing — it takes a plan for positioning, buyers, and sales that runs from shovel to sellout. That's where SERHANT. does new development differently.
Marketing a new development in Philadelphia takes more than a listing — it takes a plan for positioning, buyers, and sales that runs from shovel to sellout. That's where SERHANT. does new development differently.
Most brokerages hand a developer a listing agent and a sign. SERHANT. brings a project team, a media company, and a data platform to the table — all under one roof, coordinated through a single point of contact instead of a patchwork of vendors.
Positioning, pricing, and unit mix are shaped early, before the market ever sees the project. From there, every phase — reservations, releases, broker cooperation, closings — runs on one continuous strategy rather than being reinvented at each stage.
A deep bench of qualified buyers and an active broker network mean units are in front of the right people from day one, not waiting on foot traffic.
SERHANT.'s in-house production and marketing arms are part of that same process, not an outside vendor:
SERHANT. Studios — property films and content
SERHANT. ADX — targeted digital advertising
SERHANT. ID Lab — building branding and identity
Philadelphia new development projects across Center City (including Rittenhouse Square), Fishtown, Northern Liberties, Chestnut Hill, the Main Line, and Bucks County.
With SERHANT. ADX, you can source critical data to facilitate geo-targeting, brand engagement monitoring, and global exposure for your development project. Our proprietary suite of intelligent technologies amplify reach and put your property in front of more buyers than anyone else, while giving us analytics insights to fine-tune your marketing strategy.
Give your project the star treatment with SERHANT. Studios, our film-quality media and production hub that creates customized, high-engagement content designed to resonate with the largest real estate audience in the world. Establish sales velocity, maintain momentum, and sell more effectively.
Craft the story behind your project with our in-house branding and design team, SERHANT. ID Lab. Generate and shape top-to-bottom marketing strategies that inform everything from visual design themes and messaging to buyer profiles and media placement. Brainstorm as-yet-unrealized projects, pre-development tactics, and lifestyle ideas as you consider development sites and assemble investors.
Receive in-depth support from the earliest phases of site acquisition and product conceptualization through launch strategy, marketing, and final sellout. With in-house architectural staff and decades of collective experience catering to discerning luxury clientele, we possess an intimate understanding of buyer lifestyles and expectations. Utilize our expertise to optimize project programming, floor planning, and interior design for residence offerings, amenities, and sales galleries.
Make astute decisions with the backing of a dedicated research team specializing in dissecting real-time market data while taking into account long-term historical trends. Our services include feasibility analysis and are supplemented by in-depth comparable reports and pipeline insights designed to support pricing, develop unit mix strategies, and maximize value.
Philadelphia's new construction market moves differently than resale — timelines are longer, contracts are more complex, and the decisions made early in the process carry the most weight. Michael Prince brings over a decade of hands-on experience with development and new construction across the city's most sought-after neighborhoods, from Fishtown and Northern Liberties to Graduate Hospital and Queen Village.
Purchasing a newly built home or pre-construction unit requires a different kind of guidance than a traditional resale transaction. Developer contracts favor the builder by design — they are written to protect the seller's interests, not yours. Michael works with buyers to review terms carefully, negotiate where leverage exists, and clarify exactly what is and isn't included before a single deposit changes hands.
He understands how Philadelphia's new construction pipeline works — which developers have strong track records, what delivery timelines realistically look like, and how to evaluate finish quality and floor plan value before a building is complete. Whether you're considering a new townhome in Fishtown, a condo in a boutique development, or a luxury high-rise unit, Michael structures the process so you're making a fully informed decision from the start.
Bringing a new development to market is as much a positioning exercise as it is a sales process. Michael has worked alongside developers at every stage — from pre-construction marketing and pricing strategy to contract negotiation and settlement coordination. His background in both development and residential sales means he understands what buyers at each price point are prioritizing and how to present a project accordingly.
He takes a disciplined approach to launch timing, comparable analysis, and buyer qualification — ensuring that the sales process reflects the quality of the product and moves efficiently toward close.
The city's development activity continues to concentrate in neighborhoods where walkability, transit access, and architectural character intersect. Fishtown and East Kensington have seen significant new townhome and condo development over the past decade. Graduate Hospital, Point Breeze, and Passyunk Square continue to attract buyers seeking new builds closer to Center City. On the higher end, luxury high-rise and boutique condo projects along the waterfront and in Rittenhouse Square command significant per-square-foot premiums.
Michael has worked in and around these markets throughout his career and brings firsthand knowledge of how each neighborhood's new construction inventory is priced, absorbed, and differentiated.
Schedule a consultation to discuss what's currently available, what's coming to market, and how to approach the process with a clear strategy.
